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Big Data Needs More Than Hadoop

Last month, there was interesting article published by Chris Kanaracus on www.computerworld.com. The author quotes Ken Rudin, Facebook Analytics Chief, talking about how Big Data needs more than Hadoop.

It is always interesting to read about the practices of successful organizations that have to deal with large amounts of data. In his article, Rudin talked about the standard topics of combining Hadoop with relational databases and choosing the technology that is suitable for the task at hand. For an analytics-minded person, these are common sense and important guidelines that should be followed.

However, what intrigued me most about this article were the insights that Rudin provided regarding the analytics operation inside Facebook. It showed a full management commitment to analytics. A particularly interesting practice is Facebook’s Big Data Boot Camp program. It’s a two-week training program that teaches employees from across the organization about analytics. Having this program and learning about some of the other practices highlighted in this article makes it apparent that Facebook views analytics as a core competitive advantage. What makes them successful is that they have acted on this insight and made a deep commitment to invest in analytics.

Reading this article confirms our belief that successful analytics must include a change in the processes and management approaches of an organization. It’s not just about technology and statistics.

Bernard Wehbe

Bernard Wehbe_Border

Bernard Wehbe is responsible for operational strategy, account management and the management of day-to-day company activities at StatSlice Systems. He has over twelve years of consulting experience focused exclusively on data warehousing and business intelligence. His experience includes data warehousing architecture, OLAP, data modeling, ETL, reporting and dashboarding, business analytics, team leadership, and project management. His business systems expertise includes but is not limited to Consulting Services, Financial Services, Retail, Transportation, Manufacturing, Telecom, and Online Subscription. Bernard received a Bachelor of Science as well as a Master of Science in Industrial Engineering & Management from Oklahoma State University.

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