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What’s Your Favorite Analytics Term?

I was not expecting the big response I received last week when I posted a question to about a dozen LinkedIn Groups that span the analytics/business intelligence market. I was

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looking for a “branding idea” to describe analytics where near instantaneous visibility of meaningful analytic data and key metrics could be broadcast to a wide audience of corporate users, including web-based intranet views and to mobile devices. I’m not a software marketing guy (at least not any more), but was looking for a fun and descriptive title to use on some new projects we are seeing in our rapidly-growing consulting practice. I received nearly 100 responses from these various groups. It was clear that some folks really put a lot of thought into it and wrote paragraphs as to why they liked their ideas. Others didn’t put in quite that much effort but had some catchy (and a few weird) terms for what I tried to describe. My Favorite Suggested Names—What’s Your Vote? Analytics Now Pervasive Analytics Active Analytics Right Now Analytics (RNA) Pulse Analytics Right-Time Analytics Also, to see the full results of the group post click here. I listed all the responses but did not repeat those that were duplicate or near-duplicate responses (there were a lot of those). I also posted the “raw comments” for each entry, but removed their names since I’m not sure of the privacy rules of LinkedIn.

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